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CCGrass and Unisport start strategic partnership in Nordic countries

dinsdag 13 maart 2018

CCGrass and Unisport announce a new strategic partnership. The agreement allows Unisport to offer a wider product portfolio for the Nordic customers.

Both CCGrass and Saltex (a part of Unisport) are Fifa Preferred Producers. The strategic cooperation will focus on providing value added solutions for the region's artificial turf sport's market by combining the innovative products and systems currently offered by each party.

CCGrass European Office CEO, Bryn Lee, comments: 'Without doubt this is a significant agreement for both companies, enabling us to work closely together, to offer the Nordic market the best synthetic turf systems. Unisport is the market leader and we look forward to expanding our relationship.'

Continuous collaboration

Unisport vision is to build a healthier society by delivering attractive sport facilities and equipment. 'We have worked successfully with CCGrass for many years and with the new partnership we are able to serve our local customers better. We believe in continuous collaboration with our partners and together with CCGrass we strive to create the best possible playing conditions for athletes and players and contribute to a healthier society as a whole', says Anjo van der Wende, Business Development Manager Unisport.

Critical decision

Based in Finland, with its own Fifa Preferred Producer brand Saltex in house, Unisport has the leading market share in Norway, Sweden, Denmark, and Finland. Anjo van der Wende explains further: 'The choice of partner is a critical decision for any company - now we have a wider product range, and this fits perfectly in Unisport's One-Stop-Shop concept that enables benefits for our customer.'

New range

A new range of artificial turf systems will be launched into the market in the next few weeks. CCGrass European Sales Manager, Onno Brenninkmeijer, comments: 'With the local knowledge of Unisport and the extensive range of CCGrass products, we will be able to offer a variety of systems designed specifically for the unique challenges that the Nordic countries present. With the experience our new partners offer, we will strive to exceed our customers' expectations.'

door Nino Stuivenberg

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